At the heart of The Pitch is a simple desire:
To make more performing artists more discoverable by more presenters more often.
As a digital B2B marketplace we will enlarge the number of artists from a wide range of disciplines (music, theatre, dance, storytelling, comedy and other live performances), genres, cultural backgrounds and we will grow the number of presenters they are introduced to and can establish relationships with.
In June 2023, The Pitch leadership team will attend the Collision conference as part of its Alpha Program. We are grateful to have been invited to participate in this important program and to work toward being investment-ready.
The Pitch platform has been developed and built with public funds from Canada Council for the Arts’ Digital Strategy Fund and Sector Innovation Fund, the Government of Yukon’s Department of Economic Development and Yukon University’s Innovation & Entrepreneurship. Funds received to date: $762,000.
We have reached the early adoption phase of development.
The Pitch is pre-revenue, as we build the marketplace user groups.
We are designed for positive impact on the performing arts sector.
August 2019 – “The Whitehorse Dinner” concept and vision
September 2019 – Application to Canada Council for the Arts’ Digital Strategy Fund
March 2020 – Approval for $364,000. COVID-19 pandemic shutters all live events and most activities are restricted.
April to November 2020 – User research, Business Requirements Document, Functional Requirements
November 2020 – Received $98,000 from Government of Yukon, Economic Development
December 2020 to September 2021 – Technical Development, User validation, Communitiy Information Meetings
February 2021 – Incorporation of The Pitch Inc
October 2021 – Manitoba Showcase pilot, Trial membership and onboarding
2022 – MVP launched, developed pricing model, additional technical development, ongoing onboarding, performing arts conference presentations, expand business team.
Received $49,000 in financial support from Yukon University’s Innovation and Entrepreneurship program.
2023 – Corporate development, ongoing onboarding activity and marketing, research current venue information for venue module
Received $250,000 from Canada Council for the Arts to explore integration or interoperability of ThePitch.ca and IWanttoShowcase.ca with the Presenting Network Collective
June 2023 – Collision Conference, Alpha Program participation